Identity
Who am I?
Whoever I am, I hope that when I slide my business card across the bar, desk, or stick shift, the person on the receiving end takes one look and goes, “Oh, there you are”
The tough part is how to marry all the parts. I’m an illustrator, concept artist, graphic designer, web designer, print designer, art director, creative director, connector… and so on.
So I’ve been thinking about the card, and how to speak to all of those identities.
Here are two ideas for the back of a new run of cards. Speaks to the graphic, more print oriented side, but the copy talks about the painter.
The front would be something like this, all Painter:
I the rounded corners. I like the full bleed. But the info block on the second one is so much nicer. Full-justified text is hard for me to read, and not in that cool-it’s-hard-to-read way. The second one makes your eye pull out “DAN” and “MAR” but it’s fun how you have to decode it. Clearly, synthesis is needed as both designs have strong characteristics.
Ben Chun said this on April 5th, 2006 at 9:39 pm
I feel strongly about the top one with the rounded corners, but also do not like the fully justified text. The text is too heavily tracked open on the phone number. Maybe try centering that as an exception. Or place another word on the line, so the spacing is more similar ro the other lines.
I don’t like the second one much at all. The first one feels more like your personality.
Mr Spaceman said this on April 7th, 2006 at 8:45 pm
I dig the top. The second one would work for me if “MARC” were on one line and perhaps in white. Keep the contact info where it is. The top design’s treatment of “DANGER” and “MARC” is tight. Confining the contact info into an area roughly 75% smaller, with a drop in point size, plus changing of a line (ideally the most important) to white may help.
Kevin said this on April 8th, 2006 at 5:02 pm